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Artist of the day: The Aloha Model

18

June

AlohaModel
Today we bid salutations to The Aloha Model, the experimental-ambient music project of Auto?Automatic?? founder Brian Larsen.

Larsen started the Aloha Model before A?A??, in the early 2000s. With the Aloha Model, Larsen creates hypnotic loops and sequences that sound intricate but not excessive — too restrained to be a beauty-salon cliché, yet too pleasant to be an art-snob obscurity. 

When asked how his name came about, Larson laughs. “As lame as this sounds, it actually came to me in a dream — not in any sort of grand revelation, but rather just me looking through my CD wallet, back when people still bought CDs, and pulling out a fictitious CD, labeled 'The Aloha Model.’ Someone asked me, 'Who is that?’ and I reply with 'You haven’t heard the Aloha Model? They’re awesome!’ Then I woke up, end of story.”

Check out the Aloha Model at 9 p.m. Friday with DJ Mini Horse, Mirror Pal and Peter Baldwin at New World Brewery, 1313 E Eighth Ave., Ybor City. (813) 248-4969. $6.

LISTEN - The Aloha Model, 'He's Crazy Boys, Get the Tazer'

After the jump, get Julie Garisto's full profile of the Aloha Model ...

Lei’d back: This week we bid salutations to the Aloha Model, the experimental-ambient music project of Auto?Automatic??  founder Brian Larsen. Larsen started the Aloha Model before A?A??, in the early 2000s. With the Aloha Model, Larsen creates hypnotic loops and sequences that sound intricate but not excessive — too restrained to be a beauty-salon cliché, yet too pleasant to be an art-snob obscurity. 

Influences: Boards of Canada, Ghost and Vodka, Don Caballero, Make Believe, Owls, and Minus the Bear.
Instruments and gadgets: Gibson guitar, a “sick Schecter eight-string guitar,” Reason software on his laptop for drumbeats and other synth sounds, pedal board with three loop pedals, a whammy pedal and other delay effects.

Why the name? Larson laughs. “As lame as this sounds, it actually came to me in a dream — not in any sort of grand revelation, but rather just me looking through my CD wallet, back when people still bought CDs, and pulling out a fictitious CD, labeled 'The Aloha Model.’ Someone asked me, 'Who is that?’ and I reply with 'You haven’t heard the Aloha Model? They’re awesome!’ Then I woke up, end of story.”

Compared to his other project: “I guess a good comparison could be reading a story from a physical book or reading from one of those e-readers. A?A?? would be the physical book — it’s probably a little heavier, a bit rough around the edges, but the content is there. Aloha Model would be the e-reader, essentially a digitized version ... same content but with some cool little extra features not found in the hardbound book.”

Audience reactions: “I think people seem to dig it overall,” he says. “I think the most positive reactions come from fellow musicians and specifically other guitarists. I love sharing my music with any and everyone, but I take so much more value in compliments and kudos from fellow musicians. ... Like, say, you’re a scientist — it’s probably a lot cooler to have an article you wrote featured in Scientific American rather than, say, People magazine.”

Some vitals: Larsen is 28 and lives in Carrollwood. He is a “huge vinyl collector” and works as web marketing manager for Gator Cases, a manufacturer of musical instrument and AV cases and bags. He says he is a sucker for premium cable TV programs. These days he’s a fan of True Blood.

His big score: “I actually have always thought my music would be a great fit as a video game soundtrack. All those tapped guitar lines just seem to yell out old-school Nintendo. I recently saw a commercial for a Nintendo DS game that featured the group Maps and Atlases in the background. I would put them in a similar category with Auto?Automatic?? and was actually kinda jealous when I saw the commercial. I was immediately like, 'Dang, that’s what I need to be doing!’”

Hear him: At 9 p.m. Saturday with DJ Mini Horse, Mirror Pal and Peter Baldwin at New World Brewery, 1313 E Eighth Ave., Ybor City. (813) 248-4969. $6. myspace.com/thealohamodel.

-- Julie Garisto, tbt*. Photo: Nicole Kibert / elawgrrl.com

[Last modified: Wednesday, July 28, 2010 3:20pm]

    

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