Downtown Digital: Ladytron, BoomBox, Mustard Pimp lead lineup for electronic festival at Jannus Live
For a while now, we've been curious about something called "Downtown Digital," taking place on June 2 at Jannus Lounge in St. Pete. Promos promised a day full of block-rocking beats on multiple stages. But the lineup was a mystery.
Ladytron (above), Mustard Pimp, BoomBox, Amtrac and Sounduo are among the bigger names coming to this DJ/electronic fest, organizers said Tuesday. So far, 22 acts have been announced, with more to come. Expect 12 hours of live music and DJs throughout the day at venues including Jannus Live, Vintage Ultra Lounge, Bar Milo and more. Click here for details.
What do we make of this lineup?
At first blush, with only a couple of borderline-household names (BoomBox is a veteran of Tropical Heatwave, and Ladytron, while hipster-approved, is only doing a DJ set, not a full live show), you'd think organizers may have their work cut out for them -- especially since the summer calendar is quickly filling up with shows by Steve Aoki, Rusko, Avicii, Kaskade, possibly Afrojack, and the star-studded Sunset Music Festival just one week prior, on May 26.
But Downtown Digital seems to be taking a different course, going for names who maybe aren't as familiar to the general public, but will be well received by the core audience. DJs from respected electronic labels like Fools Gold and Dim Mak are on the bill. And there are a number of popular local DJs on the bill, including the team behind Fubar's Turbo Tuesdays -- KingKrow, Sidedraft and 2012 tbt* Ultimate Local Artist Subpirate.
You'd have to be totally incompetent not to succeed with an electronic music festival these days, so we suspect Downtown Digital will draw a big crowd -- and it'll certainly have a different, more underground-y vibe than the Sunset Music Fest.
The full lineup, so far: Ladytron, Mustard Pimp, BoomBox, Amtrac, Sonic C, Party Supplies, Defep, Machines are People Too, Hi-Rez, Blood Eagle, Skyway, Milo & Otis, Sound Duo, Varien, JG, DJ Kiger, SubPirate, KingKrow, Sidedraft, The-Event, DJ Leftover and DJ Blaise James.
What do you guys think?
-- Jay Cridlin, tbt*