HSN Live: How Rod Stewart, Lionel Richie, Josh Turner and more are selling new music from St. Petersburg
Since 2009, big-name artists like Rod Stewart, Lionel Richie, Natalie Cole and Josh Turner (above) have played intimate, private concerts for an exclusive audience in St. Petersburg. They take place on the campus of HSN, and they're part of something called HSN Live, a concert series that is giving the former Home Shopping Network its big break in the music business.
According to HSN, Bennett sold 16,000 copes of Duets II during his hourlong broadcast. Richie sold 20,000 copies of Tuskegee. Stewart’s Fly Me To The Moon...The Great American Songbook Volume V: 25,000. With record companies continuing to struggle to find new ways to sell albums, those numbers are nothing to sneeze at.
Turner, who performed at HSN on May 25 to promote his new album Punching Bag, was familiar with HSN Live well before his show. He knew female fans play a key role in country radio airplay and record sales, and women are a core part of HSN’s audience. He’d even called in during a previous HSN Live performance by his friend and mentor Randy Travis. (Travis, in turn, promoted Turner’s concert on Twitter.)
“There was no hesitation on my part at all,” Turner said before the show. “There’s going to be a lot of my loyal fans out there watching and tuning in, but at the same time, I think there’s going to be even more people who have never heard of me, and never bought a Josh Turner record, tuning in and watching this. That’s what really has me excited and intrigued. I want to be able to reach that group that has never really been familiar with who I am and what I’m about.”
For more on HSN Live, click here for our story.
Photo courtesy of HSN