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Meet the merch girl: Tampa T-shirt queen mixes music, fashion




While her classmates at Berklee College of Music were taking notes on the music biz, Kristen Deiudicibus, above, was putting what she learned into practice.

During her first semester at the Boston school, Deiudicibus, a graduate of Blake High School, founded Stereo Bear, a T-shirt company that promotes up-and-coming bands like Bradenton‚Äôs We the Kings and Orlando‚Äôs There for Tomorrow. They also connected with the folks behind the Bamboozle and Bamboozle Left music festivals, where they‚Äôve sold their wares for several years.

The line includes two dozen men’s and women’s shirts that start at $16.99, many of which carry the Stereo Bear logo — a bear wearing head phones. Each-shirt comes with a tag that contains a code. Customers go to, type in the code and download free mp3s, bios and photos of rock bands.

“My friends had music, and they didn’t know how to market it well,” said Deiudicibus, now 21, who plays the viola. “I wanted to help artists — and that’s what I’m doing with the shirts — and learn how to help them without working at the label and taking money from them.”

For more on Deiudicibus and Stereo Bear, check out this story by Dalia Colon.

[Last modified: Friday, July 17, 2009 10:00am]


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