OK Go's Damian Kulash talks about shedding the band's viral video reputation
The question, asked meekly and politely of OK Go lead singer Damian Kulash during a phone interview from his Los Angeles home, is: “Do you ever worry that your videos overpower your songs?”
For the next few minutes, Kulash is off on a diatribe. He’s not angry but certainly a bit agitated.
“When people look at it that way, they’re really thinking of a different time,” Kulash said. “In the '80s, videos were advertisements for the records. That was their entire reason for existence. You needed a video to get on MTV, and MTV determined what songs became hits. The way a band would show up in a video was exactly the same way a Toyota would show up in a commercial.”
Considering the band's reputation for producing unparalleled viral videos like A Million Ways, Here It Goes Again and now This Too Shall Pass, above, you might think the band and their viral presence are now synonymous.
But the truth is, OK Go writes incessantly catchy and wryly witty songs. They’ve had some hits and their live shows attract a growing legion of avid fans. On Friday, they perform at Crowbar in Ybor City alongside Earl Greyhound.
Marty Clear recently interviewed Kulash about the band's video process. Click here to read it.