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Tampa band Merchandise receives massive Pitchfork profile

11

July

So far, 2012 has been a pretty good year for local bands receiving national attention. First Tallhart changes its name from Marksmen and signs to Equal Vision Records. Then The Applebutter Express lands a gig at Bonnaroo. Then Zulu Wave plays a free show in Times Square at New York's CBGB Festival, alongside The Hold Steady and Clap Your Hands Say Yeah.

Now indie-punk outfit Merchandise is in the spotlight thanks to a glowing, 2,500-word feature on tastemaking music site Pitchfork.com.

The group, whose members have also played in Neon Blud and Cult Ritual, has always been fiercely anti-mainstream, performing noisy, Gothic art-punk to a largely underground audience (the Pitchfork profile goes into detail about their concerts at storage warehouses around Tampa Bay). But their new album Children of Desire has already garnered attention from notable blogs like Brooklyn Vegan and Dusted Magazine, earning comparisons to My Bloody Valentine and the Jesus and Mary Chain. Even Pitchfork blogged about them in May.

This new Pitchfork feature talks about Merchandise's formation, evolution, influences and the Tampa underground scene. And songwriter Carson Cox talks about the possibility of signing with a label.

"There are a lot of labels talking to us," he said. "But it's foolish to take an offer within the first two months. ... I can't even begin to explain how I feel about modern indie labels. I don't understand what they're doing, at all. I don't understand the music that comes out of big cities. I don't understand people playing the professional circuit. We don't idenfity with it, and probably never will."

Merchandise is plotting a fall tour that'll take them from New York to Texas, but they have a few shows lined up this summer, including one this weekend in Tampa. You can see them on Saturday at the Pegasus Lounge in Tampa; tickets are $5-$7. Click here for details.

Until then, check out Merchandise's video for Time, from Children of Desire, above.

***UPDATE*** On Thursday, Pitchfork delivered a full review of Children of Desire, grading it a 7.8 out of 10. "Though most assuredly not a punk record, Children of Desire is anything but understated; instead, it's an outsized, emotionally rich pop album that practically begs for your attention," writes Zach Kelly.

-- Jay Cridlin, tbt*

[Last modified: Thursday, July 12, 2012 10:43am]

    

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