Video Week: Blac Soap, 'Demo Shoppin'
Tampa duo Blac Soap have always been viewed as one of the area's most outrageous and talented hip-hop outfits, earning frequent comparisons to Outkast for their spacey, futuristic sound and interesting subject matter (like the safe sex-promoting Life Styles in the Hood).
This video feels like a departure, though -- and it's certainly light years beyond their older vids, like 80's Boom Box. The pop sound of Demo Shoppin' calls to mind the Black Eyed Peas as much as anyone else. Nothing wrong with that -- it's impressive actually, how polished the sound is, with hints of surf-rock, space-funk and Andre 3000-style lyrical acrobatics. Directed by Omar Shaikh, the colorful clip is the latest video from their album Thug Hippy Thriller. It could be enough to push them to pop stardom.
-- Jay Cridlin, tbt*