Is Wild 94.1 bringing Last Damn Show back to Tampa? Signs point to yes
Over the past few days, commuters might have spotted an odd message on electronic billboards up and down Interstate 275 in Tampa and St. Petersburg. It's just three letters, black on rosy, peachy gold: LDS.
The cryptic campaign could be for anything, including the Church of Jesus Christ of Latter-day Saints. But if you've followed Tampa Bay music and radio for a while, you probably remember what those three letters used to stand for.
Last Damn Show.
For more than a dozen years, Last Damn Show was the biggest hip-hop show in Tampa Bay. Every fall from 1999 to 2012, Wild 94.1 brought the biggest names in rap, pop and R&B to Tropicana Field or Amalie Arena for a big year-end blowout: Outkast, Eminem, Drake, Nicki Minaj, Destiny's Child, Justin Bieber, Chris Brown, Lil Wayne, Snoop Dogg, Ludacris and countless others.
Then, in 2013, Last Damn Show went away. At the time, Wild's Orlando Davis told the Times, the decision had to do with "a commitment of production costs" that would have resulted in the station "pushing a complete lineup of B artists onto our paying listeners." So the station shut it down, knowing they could bring the brand back at any time.
Is that time now?
The station isn't saying, at least not yet. Tom Davis, promotions director for WLLD-94.1, was cagey about whether the billboards are, in fact, for a revival of Last Damn Show, but he also didn't deny it.
"Just keep listening," he said. "You never know what Wild's going to do."
If the LDS billboards are for Last Damn Show, expect more details to trickle out in the coming weeks.
In the meantime, let's start daydreaming about a lineup. We can already guess some artists who probably won't be there, since they already have local shows scheduled elsewhere: Kendrick Lamar, Future, Lil Wayne, 2 Chainz and Nas. Migos headlined the station's Wild Splash concert in March, so maybe not them, either. How about Nicki Minaj, Bryson Tiller, Travis Scott, Gucci Mane, Rae Sremmurd or DJ Khaled?
Or how's this for a theory? Take another look at that billboard:
Now take a look at the cover art for Jay-Z's new album 4:44:
Hmmm... Jay-Z has concerts on Nov. 11 in Orlando and Nov. 12 in Miami. Perhaps whoever is putting up these billboards is just hopping on a hot font trend. But if it really is Wild 94.1, maybe they're sending out a subtle hint? Stay tuned.
***UPDATE (8/8)*** Sure enough, updated versions of the billboard are now up with the Wild 94.1 logo and the date Aug. 14. Maybe a lineup announcement? We'll keep an eye on it.
-- Jay Cridlin