Tampa amphitheatre's new name: MidFlorida Credit Union Amphitheatre at the Florida State Fairgrounds

From left: Live Nation's David Harb and Marc Abend and MidFlorida Credit Union's Kevin Jones show off the new logo for the MidFlorida Credit Union Amphitheatre at the Florida State Fairgrounds on May 15, 2013.

From left: Live Nation's David Harb and Marc Abend and MidFlorida Credit Union's Kevin Jones show off the new logo for the MidFlorida Credit Union Amphitheatre at the Florida State Fairgrounds on May 15, 2013.

Why, oh why, can't Tampa's largest outdoor concert venue pick a name that won't make local music fans cringe in abject horror?

The Ford Amphitheatre was a fine name. The 1-800-Ask-Gary Amphitheatre was an abomination. Recently, it's gone by the generic but non-offensive (and at least somewhat musical) name Live Nation Amphitheatre at the Florida State Fairgrounds.

The venue's new name, unveiled Wednesday, is the MidFlorida Credit Union Amphitheatre at the Florida State Fairgrounds, which is not quite as ridiculous as the 1-800-Ask-Gary Amphitheatre, but boy, is it a mouthful -- not to mention it sounds about as cool as, well, filling out a small business loan application at MidFlorida Credit Union.

How many fans will delight in telling their grandchildren, "I saw Black Sabbath at the MidFlorida Credit Union Amphitheatre at the Florida State Fairgrounds back in 2013!" How often will people say, "Brah, it's gonna be so sick seeing Five Finger Death Punch at this year's Mayhem Festival at the MidFlorida Credit Union Amphitheatre at the Florida State Fairgrounds!"

Seriously. Look at this list. Tell us you wouldn't trade the new name for any other name on there. At this point, we would be THRILLED to swap names with the Comfort Dental Amphitheatre in Englewood, Colo.

We don't know what people will be calling this thing for short -- certainly no casual fan will use the entire nine-word, 61-letter name -- but we recommend calling it the MF Amphitheatre. Or the MF'er for short.

Sean Daly has the full story on the name change.

-- Jay Cridlin, tbt*

 

[Last modified: Wednesday, May 15, 2013 2:59pm]

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