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Tampa band Merchandise signs to British label 4AD

Tampa band Merchandise performed at Mojo Books and Music in Tampa in April 2013.

Luis Santana

Tampa band Merchandise performed at Mojo Books and Music in Tampa in April 2013.



Big things have been in the hopper for Tampa indie-underground band Merchandise for quite some time now. They received a massive Pitchfork writeup and additional national love in 2012; tbt* named them one of Tampa's Ultimate Local Bands in 2013; and last fall, they opened for Thurston Moore and Chelsea Light Moving in Ybor City.

This week came the group's biggest step up yet: A deal with vaunted British indie label 4AD.

"The endeavor is in its infancy, but has already proven to be fruitful," the band stated on Facebook. "On the horizon lay many great things that we aim to accomplish with our new kindred partner."

4AD's past and current roster reads like an encyclopedia of hipster-friendly indie rock and pop -- Bon Iver, the National, the Pixies, St. Vincent, Iron and Wine, tUnE-yArDs, Thievery Corporation, M. Ward, Cocteau Twins, Bauhaus, Deerhunter and many more. Merchandise should fit right in.

The first part of their collaboration is a limited edition pressing of Begging For Your Life and In The City Light -- it's a one-sided, clear 12-inch limited to 1,000 individually numbered copies, and it's due next month. You can pre-order it here.

According to 4AD, Merchandise are at home in Tampa recording their follow-up to 2013's Totale Nite, which will be their first release on 4AD.

"We're going to remake ourselves as a pop band," frontman Carson Cox told NME this week. "We don't have to put any long songs on the album so now we can just do a formal pop record. I'm talking about pop, rock and R&B. I feel like it's going to be moody and sentimental."

Should be interesting. Around these parts, Merchandise are notorious for rarely playing announced shows at conventional venues, but we'll definitely be keeping an eye out.

-- Jay Cridlin, tbt*

[Last modified: Friday, January 17, 2014 3:10pm]


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