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Wild 94.1 spinning Macklemore & Ryan Lewis' 'Same Love' in support of gay marriage



On a day when the U.S. Supreme Court is debating the topic of gay marriage, a local radio powerhouse is weighing in on the topic the best way they can: with music.

Last week, hip-hop station Wild 94.1 added Macklemore and Lewis’ gay-solidarity anthem Same Love to its regular rotation as a show of support for the LGBT community. Today, said program director Orlando Davis, it’s getting about seven spins a day, good enough to rank fifth on the station’s playlist.

“Every time we play it, it literally is the No. 1 text-getter,” said Davis. “This is a conversation most of the audience in the bay area hasn’t had an opportunity to have.”

The sparse, confessional Same Love is not a new song — fans were singing it as early as last summer, before Macklemore and Lewis’ hit album The Heist dropped in October. But the duo hit reset on the succes-o-meter when Thrift Shop became a worldwide smash. Same Love won't get a fresh push as a single until June, Davis said, but the station saw this as an opportunity to get its message to the people. So after a closeted listener decided to come out on the air, Davis hit play on Same Love, again and again and again, hoping to change some minds.  As Macklemore rhymes on the track: "If I was gay, I would think hip hop hates me / Have you read the YouTube comments lately? / 'Man, that's gay' gets dropped on the daily / We become so numb to what we're saying."

It’s a sign of how much hip-hop has changed in last 15 years. Back when guys like Eminem and Ja Rule ruled the charts, it was verboten to express much love for the gay community — even if they had fans who were gay. Today, artists like Frank Ocean and Macklemore are praised for their open minds and lyrics, while artists like Chris Brown and Azealia Banks are vilified for using homophobic slurs. Davis said he’s never refused to play a song or artist over homophobic lyrics or attitudes — but at the same time, he’s never taken such a publicly supportive stance on gay marriage, either.

“We’re pretty much the only station in the country that’s playing the record (Same Love) in regular rotation,” he said. “It’s something we’re kind of proud of.”

Check out Macklemore and Lewis’ Same Love video above.

-- Jay Cridlin, tbt*

[Last modified: Tuesday, March 26, 2013 4:22pm]


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