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Tilted Kilt is better at being Hooters than Hooters

Hooters brass and Hooters girls at the original Hooters in Clearwater.

JIM DAMASKE | Times

Hooters brass and Hooters girls at the original Hooters in Clearwater.

Hooters is super Florida -- in some respects the Tampa Bay area's signature business -- and remember Laura Reiley's piece on "breastaurants" back in 2011? Worth re-reads, all of these things, given this news via Craig Pittman on Twitter:

A rapidly expanding restaurant chain is taking over Hooters' niche.

While sales at Hooters were flat last year, Tilted Kilt Pub & Eatery's business soared 18%, according to estimates by Technomic, a food industry research firm.

Both companies employ similar strategies: find gorgeous, young women to serve beer and wings in skimpy costumes.

But Hooters' costumes and menu have grown stale after more than 30 years in the business. Sales have steadily declined by roughly $132 million since peaking at $960 million in 2007, according to Technomic.

[Last modified: Thursday, May 15, 2014 10:31am]

    

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