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The making of the Rays' DJ Kitty



DJ Kitty is in the house.
Few folks at the Rays game reacted to the giant-screen video of a black and white cat plunking his paws on piano keys.
But a couple of weeks ago, some of the baseball players had an idea. Keyboard cat was so lame, so last season. If a cat was supposed to pump up fans on the way to the playoffs, it had to be a cool one.
When a revamped video debuted, with kitty dressed up in a jersey, hat and a little ALCS ring-bling, fans went wild. More than 921,000 people have viewed the video on YouTube. That's 30 times the number of fans who show up for games — on good days.

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[Last modified: Monday, October 4, 2010 10:12pm]


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