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New section connects readers with charitable causes

3

January

Tampa Bay residents wanting to help their neighbors during increasingly tough times have a new tool on tampabay.com. The Do Good Channel has launched on tampabay.com to help residents find opportunities to volunteer, donate and make a difference.

The St. Petersburg Times has a new partnership with good2gether, a search engine and social network that will connect readers to hundreds of local causes. Go to dogood.tampabay.com, then search by headings or keywords to volunteer, donate, find events, apply for jobs and read articles.

Good2gether founder Greg McHale came up with the concept of connecting the public with nonprofit groups during Hurricane Katrina.

"The local newspaper is the center of a nonprofit's universe, but there were almost no links, other than the American Red Cross. Yet hundreds responded to Katrina," McHale said.

Now, if readers see a story on tampabay.com about the Florida Orchestra having trouble making payroll, a "connect-a-cause" widget can take them to the orchestra's Web site to see how to pitch in. Someone reading a story about how a guide dog saved a life can click to become a trainer.

Any nonprofit organization, school or government agency can sign up to enter all the information it chooses on the DoGood channel, for free.

Nonprofits also may choose to sell sponsorships, links and logos on their profiles, and share the revenue with good2gether. This is entirely optional. Sponsors pay a minimum of $100, and the organization keeps 65 cents of every dollar. (Good2gether keeps 35 cents.)

[Last modified: Monday, May 24, 2010 3:47pm]

    

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