That was the advice to political reporters from Rudy Giuliani campaign manager Mike DuHaime and chief strategist Brent Seaborn today. "The first big treasure trove is Florida,'' said DuHaime, noting that Florida's 57 delegates will be awarded winner take all. Then comes Feb. 5, where a whopping 1,038 delegates are at play and winner take all states include the Giuliani strongholds of New York, New Jersey, Connecticut and Delaware.

"We are the only candidate on Feb. 5 who has a large number of delegates that we essentially can count on coming our way,'' DuHaime said.

While careful not to imply Rudy is writing off or diminishing Iowa, New Hampshire or South Carolina, team Rudy wanted to stress their longer term strength. Can Rudy go zero for three heading into Florida and still win? Yup, his campaign said, while touting his strength in IA and SC and suggesting several candidate could well divide up those earliest states.

UPDATE reaction from Teams Mitt and Fred is below.

From the Romney campaign: "Mayor Giuliani continues to hang his hat on national polls that show him garnering around 30 percent support, yet fully 100 percent of the electorate knows who he is. That is a very big gulf to have between the number of voters that know him and the number that actually support him. National poll samples are largely a reflection of name awareness at this point in the campaign. The polls taken of voters in the early primary states reflect the opinions of voters who are the most engaged and most informed about the candidates. "

The Thompson camp reminded us of some other delegate targets on Feb. 5: "...keep in mind Georgia’s 72, Alabama’s 48, Missouri’s 58, Tennessee’s 55, West Virginia’s  18 of 30 and Oklahoma’s 42 are also up on Feb 5,  so don’t cede Mayor Giuliani Feb. 5 just yet."