Tampabay.com
JANUARY 08, 2008

Crist launches Amendment 1 TV ads

The Buzz is that as early as Wednesday Gov. Charlie Crist will appear in TV ads to promote Amendment 1, the property tax cut proposal on the Jan. 29 ballot.

Records
show that on Monday the Vote Yes on 1 campaign spent $277,000 for a media buy that will put the ad in several markets across the state, but apparently not Miami due to cost. The ad, produced by Stuart Stevens and Russ Schriefer, will likely highlight Crist's longtime focus on the issue, from his bid for office in 2006 to his inaugural address.

It will prove to be the biggest push yet by the telegenic Crist to get the amendment over the 60 percent approval needed for passage. And it's one that opponents likely will not be able to match, at least not in the same degree of Crist and Co.

Crist continues to collect money to pursue his goal, with records showing $50,000 today from the Florida Home Builders Association. Vote Yes on 1 has pulled in a total of $2.8-million in checks, far short of what it wanted, but enough to spread the word.

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For Florida political news today, the Buzz is your can't-miss-it source. Tampa Bay Times writers offer the latest in Florida politics, the Florida Legislature and the Rick Scott administration. Keep in mind: This is a public forum sponsored and maintained by the Tampa Bay Times. When you post comments here, what you say becomes public and could appear in the newspaper. You are not engaging in private communication with candidates or Times staffers.

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