Republican excitement over the prospect of Jeb Bush running for U.S. Senate has given way to increasing speculation that the former governor will stay out of the race.

Bush declined to comment for this article but was expected to make an announcement perhaps as early as this week. Even with his father on national TV Sunday touting Bush as a terrific potential future senator or president, friends say family considerations could outweigh the pull of public service.

Bush may conclude after completing his methodical review process that there are other ways he can help rebuild the GOP besides a Senate career that would take a toll on his consulting business and be difficult for his family.

"I know it's a big struggle for him,'' said former state Republican chairman Al Cardenas, who believes Bush is still undecided. "As his friend I think maybe he's better off where he is. As a Republican who loves his party so much, I know we need him." (story here)