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From the staff of the Tampa Bay Times

Ads urge Republican House members to support Medicaid expansion



The union representing health care workers is taking to the airwaves in hopes of getting more Floridians involved in the fight over expanding Medicaid.

SEIU Florida has purchased TV and radio time in Miami, Orlando, West Palm Beach, Tampa and Tallahassee. The ads urge listeners/viewers to reach out to a handful of Republican House members and urge them to support accepting $51 billion in federal funding to lower the number of uninsured. One of the 30-second spots is dedicated solely to House Speaker Will Weatherford, who doesn't want the state to accept the federal money and supports a House alternative that uses only state funds.

"Typical politics," the ad says. "House Speaker Will Weatherford is putting politics ahead of working families. The Florida House is trying to block federal tax money that should go to expanding health coverage for hard-working families in Florida, instead letting it go to other states. Working parents go without health insurance, Florida taxpayers lose $51 billion, and Will Weatherford just plays poltiics. Tell him to stop the politics and expand Medicaid to 1 million hard-working Floridians."

A toll-free number then flashes on the screen that connects to the SEIU legislative action hotline.

The union says it spent nearly $100,000 on the ad buy. The other lawmakers targeted with ads containing almost identical language:

-In Miami: Manny Diaz of Hialeah and Erik Fresen of Miami
-In Palm Beach: Rep. Bill Hager of Delray Beach and Gayle Harrell of Stuart
-In Tampa Bay: Kathleen Peters of South Pasadena and Ross Spano of Dover

To view all of the ads click here.

Here is the Weatherford ad:

[Last modified: Tuesday, April 16, 2013 5:02pm]


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