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From the staff of the Tampa Bay Times

Carlos Beruff drops new, sunnier Spanish-language ads



Yesterday, Carlos Beruff released the first TV ad in his bid for U.S. Senate, saying "politicians in Washington are useless." Today, he's out with a new one that has a decidedly different flavor.

For one thing, the new TV and radio spots -- titled "Sueño," which means "Dream" -- are in Spanish.

But they also hit on a very different set of themes. Take this excerpt from today's ad, translated to English:

"We came in the 60s, in search of dreams and opportunities. After lots of sacrifice and plenty of effort, thanks to God, we achieved the American Dream. But today, that American Dream is disappearing. This government has failed us."

And compare it to what's in the English-language ad from Monday, called "Forget Them":

"You know, I’ve had it. Politicians in Washington are useless. They waste our money, they make America weaker, and they refuse to secure our border. They’re screwing up this country."

Both ads start running Wednesday.

[Last modified: Tuesday, April 5, 2016 1:37pm]


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