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From the staff of the Tampa Bay Times

Ad war in GOP governor's primary approaches $13 million

The latest round of television advertisements from Rick Scott pushes the total spent in GOP governor's race media war to about $12.7 million.

By far, the Naples businessman's spending on TV and radio ads far outpaces his competitor, Attorney General Bill McCollum. His sixth major buy (running Friday through June 6 and totaling $2.9 million) puts his total spent to date at $10.9 million.

The new attack group against Scott, Alliance for America's Future, is spending another $906,000 to air its TV ad from Thursday to Wednesday.

And McCollum's campaign put $804,000 into the game after debuting with a Jeb Bush endorsement spot.

The Democratic front-runner, CFO Alex Sink, isn't facing a competitive primary and isn't on the air yet.

By geography, the top three regions:

- Scott: Orlando, Tampa and Miami

- Alliance: Tampa, Orlando and the combined North Florida (Jacksonville, Gainesville, Pensacola, Panama City and Tallahassee)

- McCollum: Tampa, Orlando and the combined North Florida


[Last modified: Thursday, September 9, 2010 10:39am]


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