The Buzz

From the staff of the Tampa Bay Times

Alex Sink camp: Pay no attention to the slide in polls

27

August

What do Democratic CFO Alex Sink's campaign for governor and Republican Marco Rubio's Senate campaign have in common? They find some good boasting material in polls showing that they're losing.

First, Rubio staffers saw some bright spots in a 22-point deficit to Gov. Charlie Crist (more here on that), and now Sink's campaign has sent out a memo to supporters that takes a sunshine-y view of the fact that a Quinnipiac University poll shows she's narrowly down (34-38) to Republican Attorney General Bill McCollum.

No mention of the fact that the numbers have flip-flopped in favor of McCollum, who had been trailing by the same margin (albeit, that prior Q poll was an outlier). Our stuff on the Q poll here. Anyway, the Q poll numbers are much better news for Sink than for Rubio, and the race is essentially dead even.

Here's the text of the email to supporters:

Supporter,

I wanted to make sure you saw the email below from Alex. The latest poll, from Quinnipiac, has us within four points (38% to 34%) of our opponent (with a margin-of-error of 2.9%.)

Here's the really good news: Among those Floridians who have an opinion of Alex, nearly three out of four have a favorable impression of her -- and 68% of voters don't know her yet.

As the Orlando Sentinel noted, our opponent has a small lead right now "thanks in part to name recognition earned by 20 years in Congress, two failed bids for the U.S. Senate and his current job as Florida's top lawyer."

Peter Brown, the assistant director of the Quinnipiac University Polling Institute, said, "Ms. Sink's numbers indicate she has made a good first impression on Florida voters, but a much larger share of the electorate does not know her."

With over 14 months to go, there's going to be a lot of poll numbers to come.  We're not going to live and die by the polls, but here's what this latest poll tells us: The more people get to know Alex, the better off we are. Her message of ending politics-as-usual and giving Florida a fresh start is resonating with folks. 

*

[Last modified: Thursday, September 9, 2010 3:15pm]

    

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