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From the staff of the Tampa Bay Times

Ballot position: +2 for GOP?



Sorry to bum out Florida Democrats on Election Day, but check out this NYT op-ed piece:"...When students answer multiple-choice questions incorrectly, they usually choose one of the first options offered. When people taste-test four brands of beer, they tend to prefer the one they try first.

And so it is with voting. Candidates listed first on the ballot get about two percentage points more votes on average than they would have if they had been listed later (flipping a 49 to 51 defeat into a 51 to 49 victory). In fact, in about half the races I have studied, the advantage of first place is even bigger — certainly big enough to win some elections these days."

[Last modified: Wednesday, September 15, 2010 11:38am]


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