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The Buzz

From the staff of the Tampa Bay Times

In battle for earned TV media, Mack and Nelson dominating Senate race




Communications consultant Kevin Cate, who puts together the excellent, daily FloridaTVReport, is compiling for The Buzz a monthly analysis of TV mentions of the Florida candidates running for U.S. Senate. The October numbers in the chart above reflect the estimated size of the audiences reached. While a majority of the Mack mentions were about his entry in the race, Cate says many were not.

"For local Florida TV news viewers this is a two man race between Sen. Nelson vs. Rep. Mack, with former Senator Lemieux running a distant third and Adam Hasner performing only slightly better than the also-ran mentions of Miller and McCalister," Cate said. "If any of the Republican challengers intend to make their primary interesting to local TV they are going to have to find a way to manufacture some conflict or contrast between themselves and Rep. Mack between now and commercial season."

[Last modified: Wednesday, November 16, 2011 3:01pm]


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