Bill McCollum's campaign sinking
Supporters fault McCollum's TV message, inability to connect with an angry electorate, fundraising shortcomings and a dated campaign style, emphasizing endorsements from establishment figures such as Jeb Bush and Mitt Romney at a time when voters are alienated.
In an interview, McCollum acknowledged "angst" among supporters but predicted he would triumph as the only "battle-tested" Republican running for governor. "The person who has a record for everybody to see is going to be there," McCollum said. "On the other hand, there's a fellow (Scott) that people don't know who he is, and when they find out who he is, it's not going to be a pretty picture."But he has some convincing to do in his own camp. "To put it in marketing terms, McCollum's brand is not well-identified despite a long career of service to Florida," said Greg Truax, a Tampa grass-roots volunteer who has donated to McCollum's campaign. "General McCollum needs to communicate the fundamental points of difference with Rick Scott."