The ads show Democratic gubernatorial candidate Jim Davis surrounded by school children as he makes a point about improving testing and working a boardroom in discussing property tax relief. The screen fades to Crist as a male voice casts him as a status quo candidate.

Yet no matter how effective the 15-second ads may be in selling Davis' candidacy, it may be too late. Despite a burst of passion on the night of his nomination victory and another surge of excitement when he chose an African-American former fighter pilot as his running mate, Davis has struggled to find a rhythm while falling behind in fundraising, support among fellow Democrats and polls the latest shows him down 21 points. More here.