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From the staff of the Tampa Bay Times

'Florida Thinks' is no more



That’s the word from John Koenig, editor of Florida Thinks, an online service that attempted to entice readers with editorial pieces on serious Florida issues.

Koenig announced the demise of the experiment Wednesday with an e-mail to subscribers.

“'Florida Thinks' was a success in all areas except revenues,’’ Koenig wrote. “But financial reality demands that we cease publication.’’ The website has been on “vacation’’ since July 21. The service began Feb. 1 and had hoped to attract enough readers willing to subscribe at less than $4.99 a month to become profitable.

"Florida Thinks" thus becomes the first of a handful of new web-only news sites to fold its tent. “We succeeded in proving that people really won’t pay for journalistic content on the Internet, no matter how low the price,’’ Koenig said Wednesday. “'Florida Thinks' drew thousands of readers each month, but could not convert them into subscribers.’’

Lucy Morgan


[Last modified: Thursday, September 9, 2010 10:26am]


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