Florida's battleground status has created a record television ad war
Fueled by cash from outside political groups, the arms race over political advertising has reached a crescendo in Florida, where more than $133 million has poured into the state since April to finance a record-breaking barrage of television ads.
The presidential race alone has shattered Florida’s previous records and nationwide “this election year will go down as a record pulverizing year for political advertising,’’ said Erika Franklin Fowler, co-director of the Wesleyan Media Project which tracks political ads.
Since June 1, more than 915,000 presidential ads have been aired on broadcast and national cable television across the nation, the group reported last week. That is a 44.5 percent increase over a similar period in 2008 and a 43.7 percent increase over 2004.
What’s surprising however, is that the millions spent on advertising in Florida’s 10 top media markets in the final week will not be not aimed at persuading voters who to pick in the high stakes presidential contest. Instead the goal is to get people out to vote — and influence media coverage. More here.
FLORIDA’S POLITICAL AD WARS
Here’s a snapshot of the millions of dollars spent on political advertising on Florida television stations, between April 11 and Oct. 24.
Tampa: $38 million (36,680 ads)
Orlando: $34 million, (35,290 ads)
Miami/Fort Lauderdale: $26 million (18,299 ads)
West Palm Beach: $14 million (19,867 ads)
Jacksonville: $10 million (22,611 ads)
Fort Myers/Naples: $8 million (21,567 ads)
Tallahassee: $1 million, (3,701 ads
Gainesville: $1 million, (5,000 ads)
Source: Kantar Media