The Buzz

From the staff of the Tampa Bay Times

Incumbent? Who, me?

24

July

Tb_elections_1_400x3_31730a_2Jeff Atwater and J.D. Alexander are beaming, eager to bring new life to Tallahassee, ready to tackle high property insurance and cut wasteful government spending.

The campaign mailers for the state Senate candidates are fairly routine except in one striking regard: Neither lets on that he is an incumbent. To voters, they are simply Jeff and J.D. Yet Atwater and Alexander are two of the most powerful Republicans in the Florida Legislature, with 18 years of experience between them.

The omission of "re-elect" — long an advantage exploited by incumbents of either party — is an emerging trend that acknowledges poor public opinion for elected officials, campaign experts say. (story here)

[Last modified: Wednesday, September 15, 2010 11:03am]

    

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