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From the staff of the Tampa Bay Times

The key to winning the Hispanic vote in Florida: 'start now'



Bettina Inclán, who served as a spokeswoman on the Rick Scott campaign, has a piece on that underscores the importance of the Hispanic vote in 2012 and what the Republican candidates need to do to win.

For the GOP to connect with Hispanic voters they must understand three key things:

1) Latinos are not a monolithic voting bloc and like all things in campaigns, politics is local. Hispanics in Florida are different than Latinos in Nevada.

2) Don’t change your message, but be culturally relevant and consistent. The last thing Latinos want is a slick pandering politician that says one thing in English and another thing in Spanish. (P.S. Most Latinos are bilingual.) Candidates must offer honest solutions to the problems plaguing Hispanics and all Americans.

3) Start now! Connecting with Latinos is about establishing a long-term relationship based on mutual respect. For too long “Hispanic Outreach” has been based on a politically expedient one-way relationship where some well meaning politician busts out the Mariachi band for a photo op on Cinco de Mayo and Hispanic Heritage Month, never to be heard from again. All Americans deserve better than that.

Full piece is here.

And here's a St. Pete Times story on the race for the Hispanic vote already under way in Florida.

[Last modified: Thursday, August 25, 2011 11:16am]


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