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From the staff of the Tampa Bay Times

Marco Rubio carefully reclaims spotlight



rubiomedia.jpgWASHINGTON — The media frenzy over Marco Rubio had escalated into a "smoking, overheated machine," as one adviser put it, apparent in the cavalry of 200 reporters at Miami's Biltmore Hotel on election night.

So when it came to Washington, the new senator was to keep a low profile and demonstrate he was ready to buckle down, not seek publicity. He rebuffed hundreds of interview and speaking requests, from Dallas, Texas, to Brussels, Belgium.

And then, just as suddenly as Rubio ducked from public view, he re-emerged. Eleven weeks into a six-year term, Rubio has reclaimed the spotlight.

There he was last week on FOX News, four times. On the Op-Ed page of the Wall Street Journal. On ABC's Nightline joking about hip-hop artist Nicki Minaj on his iPhone.

The rapid re-entry of one of the Republican Party's brightest stars underscores a media strategy Rubio has executed nearly flawlessly: generate glowing attention for the head-down approach and then even more for stepping out. (story here)

Photo: Associated Press.

[Last modified: Sunday, April 3, 2011 7:13pm]


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