American Crossroads said it's running this ad in Florida and seven other battlegrounds, trying to tap into voter worries over the struggling economy. “For Barack Obama, ‘Forward’ is the new backward, because another four years of Obama’s economic policies will only keep moving America backward,” said American Crossroads communications director Jonathan Collegio. “Obama’s hollow campaign slogan is another attempt to divert attention from the fact that during Obama’s tenure, unemployment, household incomes, gas prices and the national debt are all getting worse.”