New GOP ad touts Gov. Rick Scott's work on PIP reform
The Republican Party of Florida is airing a new TV ad that praises Gov. Rick Scott and the Legislature for reforming the no-fault car insurance system.
Jacksonville Sheriff John Rutherford stars alongside Scott in the 30-second video. Rutherford, who serves as legislative chair for the Florida Sheriffs Association, was also featured in an advertisements earlier this year sponsored by a group pushing legislators to support personal injury protection reforms.
The latest ad shows Scott taking a victory lap of sorts, driving an SUV as he talks about how PIP reforms he signed into law earlier this month will save Florida taxpayers money. (Yes, he's wearing a seatbelt.) At the end of the ad, Scott and Rutherford make a joke that alludes to the staged accidents that have plagued the PIP system in recent years.
A GOP spokeswoman wouldn't say how much the party is spending, though she added it is a "substantial buy" in media markets across Florida. She said the goal was to help Scott spread the word about his work on PIP reform, a main priority of his during the 2012 legislative session.