A new name for the St Pete Times: Tampa Bay Times
Times Chairman and CEO Paul Tash:
Since I started here as a reporter in 1978, I have answered my phone with some version of "St. Pete Times." I will need to learn a new habit.
Starting Jan. 1, this newspaper will become the Tampa Bay Times. The new name reflects the growth of our newspaper and our vision for this region.
This change has been a long time coming. For decades, the Times has been reaching north and east from St. Petersburg. Nearly 25 years ago, we launched our Tampa edition; on a typical Sunday, it routinely sells more than 100,000 copies. By a wide margin, the Times is Florida's favorite newspaper.
With that success, our name no longer fits the newspaper or the audience we serve. Three-fourths of St. Petersburg Times readers live outside St. Petersburg.
The new name does not signal any change in our coverage, our standards or our ownership — which remains local and independent. "Tampa Bay Times" will better describe the newspaper the Times has become already, and we hope it sends a welcoming signal to readers beyond southern Pinellas County.