Facing only token opposition in her primary, Democrat Alex Sink is expected to emerge victorious Tuesday but with one big problem: In her quest to become governor, she is unknown to half of Florida's voters.

Meanwhile, a barrage of television ads in the high-profile Republican primary has given her competitors — Attorney General Bill McCollum and Naples businessman Rick Scott — plenty of name recognition. It has also given her plenty of ammunition to use against them in the November general election.

Sink's challenge now is to define herself as a candidate, and explain to voters what she wants to do in office -- or her competitors will, say pollsters and political observers.

"When you're not known, nobody knows what you're for or against," said Peter Brown, assistant director of the Quinnipiac University Polling Institute. More here.

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