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The Buzz

From the staff of the Tampa Bay Times

Obama campaign intensifies Hispanic outreach with Florida TV, radio ad

18

April

UPDATE 7:48 a.m.: The campaign has released Spanish language TV ads. In Florida, it features a woman named Lynnette Acosta, who is originally from Puerto Rico and now is an Obama volunteer.

"My mom always told me, the biggest present you can give me is a diploma that I can hang up in the living room," she says in Spanish. "Without the help of financial aid I couldn’t have gone to school. That’s why it’s so important everything the President has done to increase access to financial aid.

The campaign declined to disclose the size of the ad buy or where the spots will run.

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The Obama campaign Wednesday is to announce a new push for the Hispanic vote, targeting Florida, Colorado and Nevada with radio and TV ads.

The effort comes days after Republicans kicked off their own outreach, with plans for state directors in six states, including Florida. The GOP is also pushing an alternative to the Dream Act as a way to stir interest among Hispanics.

Script:

My family is a family of strong women...

My mom always told me, the biggest present you can give me is a diploma that I can hang up in the living room.

Without the help of financial aid I couldn’t have gone to school.

That’s why it’s so important everything the President has done to increase access to financial aid.

The President’s personal story...

Is a story of hard work, of struggle.

My name is Lynnette Acosta and I’m a volunteer for President Obama.

[Last modified: Wednesday, April 18, 2012 3:04pm]

    

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