RNC targeting Hispanic vote in Florida, other key states
The RNC this morning said it will target six states, including Florida, for an aggressive outreach to Hispanic voters, a growing force that is favoring Democrats nationally.
"We are going to engage Hispanics and Latinos like we've never done before," RNC chairman Reince Priebus said on a conference call.
He promised a "very detailed, concerted, technical effort," and stressed it would be based on the economy. "Latinos have been bearing the brunt of the Obama economy," he said, referring to higher unemployment than the non-Hispanic white population. (we looked at the issue in Florida recently. Story here.)
State directors will work in Florida, New Mexico, Colorado, Virginia, North Carolina and Nevada. The Florida director is Pablo Pantoja, who was born in Puerto Rico, attended Florida State University and worked as a field director in the 2010 midterm elections.
Republicans face challenges. The tone of the immigration debate and laws like the one in Arizona and opposition to the Dream Act has turned off many Hispanics. Priebus faulted President Obama and Democrats for not passing immigration reform while they controlled Congress.