The Buzz

From the staff of the Tampa Bay Times

Romney up in Florida with new TV ad

17

January

Mitt Romney's campaign today announced a new TV ad in Florida (the same spot is already running in South Carolina) that seeks to rebut criticism over his dealings with the private equity firm Bain Capital.

Script For “Bright Future” (TV:30)
 
VIDEO TEXT: “Mitt Romney Helped Start.”
 
VOICEOVER: “This is a business that Mitt Romney helped start.”
 
VIDEO TEXT: “Staples”
 
·         Backed By Bain Capital’s Initial Investment, Staples Was Able To Open Its First Store In 1986. "By 1986, Bain Capital had invested very little. But that year proved a turning point, with major deals that put the firm on the map. The best known was Thomas Stemberg's office supply company, Staples Inc. … On May 1, 1986, backed by an initial Bain Capital investment of $650,000, the first Staples opened in Brighton. Explosive growth followed.”(Robert Gavin And Sacha Pfeiffer, "Reaping Profit In Study, Sweat," The Boston Globe, 6/26/07)
 
VOICEOVER: “And this one.”
 
VIDEO TEXT: “Sports Authority”
 
·         “Among The Success Stories Of Mr. Romney’s Tenure Are Staples And The Sports Authority. Those Companies Have Thousands Of Employees, Who Might Otherwise Have Worked At Mom-And-Pop Competitors, Or Not At All.” (Editorial, “The Peculiar Debate Over Mr. Romney’s Business Record,” The Washington Post, 1/10/12)
 
VOICEOVER: “And this steel mill.”
 
VIDEO TEXT: “Steel Dynamics”
 
·         “Another Success Was Steel Dynamics, Which Used Bain Money To Build A New Steel Factory And Now Employs 6,000 People.” (Editorial, “The Bain Capital Bonfire,” The Wall Street Journal, 1/11/12)
 
VIDEO TEXT: “Conservative Businessman”
 
VOICEOVER: “Mitt Romney helped create and ran a company that invested in struggling businesses, grew new ones, and rebuilt old ones, creating thousands of jobs. Those are the facts.”
 
VIDEO TEXT: “Invested In Business”
 
VIDEO TEXT: “Built New Ones”
 
VIDEO TEXT: “Rebuilt Others”
 
VIDEO TEXT: “Long Years Of Experience Creating Thousands Of Jobs”
 
·         The Washington Examiner: “Based on his long years of experience creating thousands of jobs here in the private sector, Romney knows how to fix the economy.” (Editorial, “Romney Is GOP's Best Choice,” The Washington Examiner, 12/14/11)
 
VIDEO TEXT: “Facts”
 
VOICEOVER: “We expected the Obama administration to put free markets on trial, but as The Wall Street Journal said, ‘Mr. Romney’s GOP opponents are embarrassing themselves by taking the Obama line.’”
 
VIDEO TEXT: “Obama: Free Markets On Trial”
 
VIDEO TEXT: “Mr. Romney's GOP Opponents … Are Embarrassing Themselves By Taking The Obama Line”
 
·         The Wall Street Journal: “Mr. Romney's GOP opponents (with the admirable exception of Rick Santorum) are embarrassing themselves by taking the Obama line, but Mr. Romney should view this as an opportunity to stake his campaign on something larger and far more important than his own business expertise.” (Editorial, “The Bain Capital Bonfire,” The Wall Street Journal, 1/11/12)
 
MITT ROMNEY: “I’m Mitt Romney, and I approve this message.”

[Last modified: Tuesday, January 17, 2012 1:11pm]

    

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