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The Buzz

From the staff of the Tampa Bay Times

Romney's FL TV advantage

24

January

With Mitt Romney launching a new ad touting his competent, free market conservatism today and polls popping up left and right don't forget the Romney's key advantage noted here: "Romney stands to have the advantage in a McCain-Romney Florida contest, because the multimillionaire former venture capitalist is the only candidate with the money to buy loads of TV ads. He already is significantly outspending his rivals on TV everywhere but in the Tampa Bay area, and in a sign of confidence today will begin airing ads in Miami-Dade, the most expensive media market.

"Unlike Romney and Giuliani, McCain has little campaign organization in Florida to mobilize support. About 270,000 Republicans and 250,000 Democrats already have voted, either through absentee ballots or early voting, and Giuliani has been especially aggressive trying to bank those early votes. " Giuliani is using direct mail and phone calls to help bank early votes, while Romney has been relying only on phone calls.

[Last modified: Wednesday, September 15, 2010 3:18pm]

    

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