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The Buzz

From the staff of the Tampa Bay Times

Romney's Fla air war advantage over Gingrich? 4-1

27

January

ABC News: Newt Gingrich is not just getting outspent by Mitt Romney and his allies on the Florida airwaves, he’s getting creamed.

The Romney campaign and a super PAC supporting him is spending nearly quadruple the amount that Gingrich and the pro-Gingrich super PAC, Winning Our Future, has spent to air television and radio ads ahead of the state’s Jan. 31 primary.

So far, Romney has bought $5.6 million worth of airtime and the pro-Romney super PAC, Restore Our Future, has shelled out a whopping $8.2 million, according to a Republican media buyer who is tracking ad spending in the state.

Compare that to $837,000 spent by the Gingrich campaign and the nearly $3 million of airtime bought by Winning Our Future, a super PAC supporting the former House speaker, and it’s easy to understand one reason why Gingrich has slipped in the most recent polls in the Sunshine State.

Pro-Romney forces are using the vast majority of the $13.9 million they’ve spent to buy up television airtime on broadcast stations in the Miami, Tampa and Orlando areas  – population centers that will be critical to the former Massachusetts governor’s hopes of winning the state.

Gingrich is following a similar pattern, and Winning Our Future is also spending more than $1 million on radio ads. Cumulatively his campaign and the super PAC supporting him has purchased roughly $3.8 million of television and radio time.

More here

[Last modified: Friday, January 27, 2012 2:53pm]

    

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