Landing on the cover of Time, as Sen. Marco Rubio did this week, seems like a sweet addition to his portfolio. But Rubio is sensitive to the perception he's the chosen one -- "The Republican Savior."

He quickly tweeted yesterday morning, "There is only one savior, and it is not me. #Jesus." That brought a round of respect and mockery.

Today, Rubio's team questioned why Time put him on the cover (spokesman Alex Conant suggested this story instead) and pointed to a "better" headline used for international editions -- "Marco Rubio & The Next America."

Whether he has a point or is over sensitive, the reaction is an insight into how careful Rubio manages the image.