Scott Maddox's fundraising strategy
Democratic agriculture commissioner candidate Scott Maddox has been in the race for weeks but just launched his fundraising drive. Why wait? Because Sept. 1, 2009, is the date when state matching money kicks in. As he wrote in an e-mail to supporters:
But today is not just the first day of our fundraising campaign, today also marks the first day that you can more than double your impact! If you contribute today, the State of Florida will match your donation on a
2 to 1 basis up to $250! If you give $50 dollars, the state will match with an additional $100. If you give $100, the State will match an additional $200, and if you give $250, the match will be an additional
Smart move? Or does it put too much pressure on a candidate to focus on the final 30 days of the quarter to raise money? Did other candidates out of the box early foolishly leave a lot of matching money on the table?