If you don't see Rick Scott on your TV in Florida this week, you're blind. Scott's campaign put $3.7 million behind it's final message, its largest single television advertising buy to date.

Scott is obliterating rival Bill McCollum -- with what seems like 5,000 different ads -- who at the moment plans to spend $1.6 million through the Aug. 24 primary.

With the primary a week away, Scott is poised to spend $38 million ($27 million on his own; $10 million from his political committee) while McCollum barely tops $13 million ($5.2 million from his campaign; $8 million from his political committees).

So the total spent: tops $50 million.