Selling Jim Davis to the masses
But now Dunn, a veteran political consultant and television ad maker, is taking on a client who poses a different challenge: Jim Davis. The Tampa congressman and candidate for governor has never run statewide, is facing a strong challenge from Democratic rival Rod Smith and may lack the millions needed for a sustained TV campaign. He is also widely perceived as the least dynamic personality in the four-man contest.
"Ads can make or break someone," said Morgan Felchner, editor of Campaigns & Elections magazine. "Candidates are more likely to win over voters with charisma. If a person lacks that, they are going to have to work a lot harder."
Can Dunn pull it off? She thinks so.