Sink: Ditch 'terrible,' 'outdated' business brand with orange ties
Former CFO Alex Sink is weighing in on the state’s new proposal to rebrand itself for business, calling it “terrible” and joining a growing list of critics who are slamming the orange-tie imagery as sexist.
Here’s what Sink posted on Facebook this afternoon:
Did you see this? http://bit.ly/YB9rnx What a terrible way to brand our state. We are diverse. We are modern. And we won't stand for our state to be portrayed as having a stuffy, outdated climate for business. Share this photo if you agree and let your friends and family know that we are the state of innovators and entrepreneurs. Ditch the tie and join us.
Sink, who fell 60,000 votes short of becoming the state’s first female governor in 2010, was defeated by Gov. Rick Scott.
Last week Scott hailed the orange tie image as “a brand that will solidify our reputation to the nation and the world.”
Enterprise Florida is standing by the brand, even as it deals with a barrage of controversy in recent days, starting with its decision to outsource a $200,000 Florida branding contract to a Tennessee-based company. When the new business brand was unveiled, several businesswomen slammed it as sexist, because it was anchored on the image of a necktie. On Tuesday, a watchdog group blasted EFI for engaging in “pay-to-play” cronyism and “corporate welfare” through its multimillion-dollar incentives program. Lawmakers are also looking to crack down on incentives, and EFI has been defending them as proven investments in economic development.
Sink is one of a handful of potential 2014 challengers to Scott, who is facing dangerously low poll numbers.