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From the staff of the Tampa Bay Times

TV Wars: Sink, Scott combine for 3,000 ads in past week



The top two candidates for governor -- Republican Rick Scott and Democrat Alex Sink -- combined for 3,038 TV ads in previous Monday-Sunday, according to a new report from The Nielsen Company.

That's about 1,200 more than all three U.S. Senate candidates combined during the same time. (The Senate report is here.)

While Scott ran 130 more ads, Sink pumped more into Orlando, according to the company's analysis. Ten percent of Sink's ads ran in primetime slots, compared to 6 percent of Scott's.

Neilsen also measured total TV exposure by combining closed-captioned mentions in paid and free media. According to that measure, Sink registered considerably more on-air mentions than Scott every day of the week for a total of 3,929 to 1,749.

[Last modified: Thursday, October 7, 2010 5:32pm]


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