Winner of the week: Etch A Sketch: So powerful is the Etch A Sketch brand that when a senior Mitt Romney adviser clumsily compared Romney to the venerable toy — that could easily shake off and erase what had happened during the primary — it overshadowed even the endorsement last week of Jeb Bush.

Loser of the week: Florida NRA uber-lobbyist Marion Hammer. Gun control had seemed like a quaint relic of the 1980s. Now a young dad and Iraq war veteran is dead for standing up for a skateboarder in Valrico. And a Skittles-packing teen in Sanford is dead after rousing the suspicion of a gun-toting neighborhood watchman. Good luck next legislative session, Marion.