Departing Johnson calls for 'new direction' at Enterprise Florida
Below is the text of a letter that Enterprise Florida CEO Bill Johnson sent to board members Monday, explaining his decision to resign.
Dear Board Members:
This is to advise you that I am stepping down as CEO and President of Enterprise Florida. I am currently finalizing the details and timeline to allow for a smooth transition. I have committed to the Governor that I will continue to work on a number of events in coming weeks, including two international trade missions.
As I reiterated to EFI Vice Chair Alan Becker, I remain a firm believer in the mission of our organization. But, following the close of this year’s state legislative session, and in conversation with the Governor, it is clear that Enterprise Florida will now move in a new direction that includes organizational changes.
While we were clearly disappointed in the outcome of this year’s legislative session pertaining to funding of the EFI toolkit, I am proud of our organization’s achievements over the past year including the launch of a new global marketing campaign. Our Florida: The Future is Here campaign is well underway; this re-branding initiative will significantly impact how our state is perceived and recognized as one of the nation’s top business locales.
Over the past year, I have worked to strengthen EFI’s ties with local and regional economic development agencies throughout the state. I believe our ties to these groups, along with our relationships with business leaders thought the state, have never been stronger.
I would like to thank Governor Scott, the Board and the EFI staff for the support that I have received over the last year. The accomplishments that we have achieved can only happen with teamwork and support at all levels. It has been a privilege to serve the State of Florida and to work with you on the important mission of creating new economic opportunities for Floridians.