Fla GOP's digital team seizes on the Oscars to attack Charlie Crist
The Florida GOP will be having some fun with the Oscars tonight at the expense of Charlie Crist. Because events like the Academy Awards tend to be big opportunities to hsengage with people with social media, the Florida Republican Party's digital team will be live-tweeting files like these throughout the evening. Instead of the Oscars, it's the Charlies. You can check it out on Twitter at #TheCharlies and #Oscars
It's a approach for targeting and engaging people we haven't seen from either side yet, and it's likely we'll be seeing more of this at other major TV events like NCAA's March Madness.