Glossy new four-page Enterprise Florida ad features Gov. Scott
Select readers of Fortune magazine will soon see something unusual wrapped around the cover of the next issue: the face of Gov. Rick Scott and the slogan: "Florida is working."
Enterprise Florida, through its Team Florida marketing campaign, bought the four-page advertisement.
Known as a "cover wrap," it's part of a much larger advertising campaign to market Florida as a business destination. EFI spokeswoman Nancy Blum-Heintz said the cover wrap will be sent to 1,000 out-of-state corporate executives of Fortune 500 companies (none or very few of whom presumably are registered to vote in Florida).
The News Service of Florida reported that the money to pay for the advertising effort comes from Florida Power & Light, the Tampa Bay Partnership, the Metro Orlando Economic Development Commission, the Florida Business Development Fund and the Business Development Board of Palm Beach County.
Other Florida executives will be featured in future ads, in nine Fortune issues over six months. The full-color cover photo of Scott carries a disclaimer: "It does not constitute an endorsement by Fortune and no endorsement is implied."