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From the staff of the Tampa Bay Times

Building the Rick Scott brand with a new statewide 'tax cut tour'



A new web site with a new slogan and a new "tax cut tour." Gov. Rick Scott returns to the tax-cut campaign trail Monday when he'll visit every major media market in the state to promote his call for $1 billion in tax cuts in the legislative session that starts in January. This will be Scott's second tax cut tour in five months. He took a seven-city swing last June after he signed the budget into law and vetoed $461 million in line-item spending by legislators.

Scott plans stops in Melbourne, Tampa, Miami, West Palm Beach, Fort Myers, Jacksonville and Panama City on Monday.

The slogan is "1st for Jobs" and the website is an official state site featuring the familiar red and blue "Let's Get to Work" campaign color scheme. The branding can be seen at, where the fine print urges visitors to call their senator and representative to urge support for his tax cuts.

Here's a look back at how an earlier Scott tax cut tour went in 2013 as he was gearing up for a re-election campaign.

[Last modified: Friday, November 6, 2015 1:17pm]


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